Chatbots have been around for decades, but businesses have only
recently begun to take advantage of the chatbot.
You can find chatbots in the messaging application on your
smartphone for personal use or on the company's website for business use. A
well-optimized chatbot can be a great addition to a company's website because
it can help increase your conversion rates.
A real appreciation for bringing chatbots further into the
spotlight for Facebook Messenger, due to the fact that Facebook makes it
possible to integrate chatbots into the platform.
In 2016, messaging applications have surpassed social media and
the four largest messaging applications have reached around 4 billion users
(great potential for business!):
Benefits
of Using Chatbot in Your Business
•
Chatbots have potential. Even though they are increasingly used, modern
chatbots are still a young technology. With the continued development of AI,
the potential of bots in business and personal life is unlimited.
•
They are easy to build. It depends on what you want to achieve, of course, but
you can design a simple chatbot based on Facebook Messenger without any
programming experience.
•
Chatbots emphasize the brand and corporate image. Chatbot represents the
company when communicating with customers, so, from a marketing point of view,
it is the perfect embodiment of brand building.
•
They offer direct services. A well-optimized chatbot only communicates
important matters and does not overload the user.
•
Chatbots automates the process. Bots can do human work for, in general,
ordinary or basic analytic tasks.
We can
distinguish two main types of chatbot:
Simple (Scripted) - This is the simplest type of chatbot.
Conversations with this type can only occur in the manner and direction that
has been determined. In other words, you will get a programmed response to
every question you ask. The chatbot cannot deviate from this in any way. Simple
chatbot appears in messaging applications such as Messenger or Skype. Their
sole purpose is automation, such as booking flights or making purchases.
Smart - Using artificial intelligence allows chatbots to provide a
more flexible response to user questions. This type of bot (like Cleverbot)
learns from every conversation and uses this experience to answer future
questions more accurately. However, artificial intelligence also has
limitations: chatbots that are built with AI technology still cannot understand
more complex contexts or lead conversations - it only provides answers.
Chatbots are small programs that help automatically simulate
interactions with customers based on a predetermined set of conditions,
triggers, and / or events.
There are several advantages to using Chatbots:
1. They can be proactive or reactive.
2. Their responses are consistent at all times.
3. They can respond immediately to customers.
4. They can help you gather important data and also learn from the
data collected.
5. They can be used through a variety of different media such as
SMS, live chat, or even social media.
6. The concept of chatbot itself is not new. In fact, they have
been around since the 1960s.
In fact, if you want a crash course on the history of chatbots,
see this infographic from Futurism.
However, implementing chatbots to help businesses grow is just a
new phenomenon.
Business chatbots applications for goods facing consumers are
growing rapidly.
In fact, more than 59% of Millennials and 60% of Gen Xers in the
United States have interacted with chatbots.
And according to a Facebook survey, more than 50% of customers say
they tend to shop with businesses they can contact through chat.
And according
to Gartner,
"In 2020, 85% of our involvement with business will be done
without interacting with other humans. Instead, we will use self-service
options and chatbots. "
Conclusion:
"80% of businesses say they currently use or plan to use
chatbots by 2020."
Customers expect to find the information they are looking for at
the click of a button and in the blink of an eye.
When this is not possible, brews are frustrated, and this can
cause you to lose sales or even lose potential customers forever.
To understand how chatbots can reduce some of this frustration and
improve user experience, we must first look at how customers choose to interact
with businesses today.
In the 2017 Global State Customer Service Report by Microsoft, we
can see how email and telephone are still the dominant communication channel
for many customers.
And although live chat, self-service, social media and chatbots
are relatively lower in terms of raw volume, the growth of this channel is
surprising.
Fusion
Informatics leads the chatbot development company in the US, where our AI
development team helps build applications that allow your customers to
experience a user-friendly experience in every aspect. Our application works
smoothly without strong and innovative errors combined with smart Artificial
Intelligence, chatbot which help in increasing sales and productivity.
For more details visit:
